Clinton’s Web Site Doesn’t Impress, Study Says

Written on February 25, 2008 – 8:29 am | by Karin |

[Our Thoughts] Our including this article today is not political. We know you’re dying to believe it is. We know you’re dying to imprint your own prejudices about the media onto this report. Please, resist the urge to judge this right out of the box. Instead, visit each of the sites yourself, and evaluate your reactions to what you find. Not to the political content, but to the graphic design and how the candidate’s language, photos and layout tugs on your emotions. All these people are doing is marketing to you. So, use them to your advantage. Study them and identify what it is that speaks to you. Then implement those successful bits into your own website. ##

Source: Online Media Daily

MORE THAN HALF OF THOSE who visited the Web sites of Barack Obama, Mike Huckabee and Ron Paul had a more favorable view of the presidential candidates after viewing their sites.

By contrast, only 36% thought better of Hillary Clinton based on her campaign site, according to a study by marketing research firm RelevantView. Presumptive Republican nominee John McCain finished in between, with 44% improving their view of him after visiting his site.

The results were based on a February survey of 780 people self-identified as Democrats, Republicans or Independents and RelevantView’s online behavioral tracking technology. Respondents were asked about candidates’ stands on the Iraq war, health care, taxes and spending, and immigration before and after visiting their sites.

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