The Insider: WaMu visualizes new ad campaign
[Karin's Take] Think about this one in terms of your business. Is there a way you can adapt WaMu’s approach to your shop or business, to break free of the mold you (or your industry) has been cast in, so people will SEE you in a new and inspiring light? So people will want to flock to your shop/business enthusiastically because they want to be a PART of it? ##
Source: SeattlePI.com
WHOO WHO? More bankers are hitting the unemployment lines, although this time they happen to be fictional.
Washington Mutual last week unveiled a new advertising campaign encompassing print, billboards, radio, TV, direct mail and the Internet, built around the theme of “Whoo hoo!” That’s supposed to reflect moments of “a dream-like state where customers visualize moments of personal elation in response to learning about WaMu products and services,” according to a news release. Reinforcing that message are such advertising tag lines as “We don’t nickel and dime you.”
The bigger story, though, is that WaMu has unceremoniously retired the pin-stripe-suited “bankers in the pen” supposed to represent those villainous competitors doing that nickel-and-diming. WaMu, which last year switched its advertising account from Leo Burnett to TBWA/Chiat/Day, says the new campaign is “a more forward-looking, optimistic approach,” one that emphasizes “who we are” rather than “who we’re not.”
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