Shopping habits a result of “buying mode”: Study
Friday, July 6th, 2007 |Note: “trolley” is the Australian term for “shopping cart.” 
by Daniella Miletic | Source: The Age (Australia)
HAVE you ever wondered why you go to a supermarket with a small list of essential items and end up with a trolley full of stuff?
New research may help shed light on this contemporary dilemma.
It has found that when we shop for groceries, we go into four distinct modes of behaviour, depending on what we see on the shelves.
When we are buying sugary things regarded as treats such as chocolate, energy drinks or yoghurt, we go into “buzz mode”. At this point, we are most likely to experiment and are most open to advertising triggers. (more…)
